Classic Cars | Ford Thunderbird
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Originating in the deserts of the southwest, the name “Thunderbird” came from Native American legends and was proposed to Ford by young car stylist Alden Giberson, in 1954. Giberson purportedly won a $95 suit from Saks Fifth Avenue for suggesting the name.
By emphasizing the Thunderbird’s comfort and luxury, Ford sold more than 16,000 Thunderbirds in the first year, while Chevrolet managed to move only about 700 Corvettes.
THE THUNDERBIRD made its debut in 1954, initially as a two-seat convertible that Ford hoped would rival Chevrolet’s racy Corvette. With its scooped hood, covered, rear-mounted spare tire, and (somewhat optimistic) 150 mph (241 km/h) speedometer, the car undoubtedly had upmarket credentials, but like the early Corvettes, it was never meant to be overtly sporty. While striking to look at, it used the same conventional 4.8-liter V8 as several other cars in Ford’s Mercury stable.
Although not the fastest Ford, appearance came first for many Thunderbird buyers. By making it relatively large for a two-seater, the company was able to create a sleek, low-riding shape with high levels of interior comfort. With its single headlamps and small rear fins, it was instantly recognizable as a Ford.
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